Capturing the essence of Longitude 131°, a luxurious eco-resort in Australia's Northern Territory, for use across Baillie Lodges' social media channels and the Longitude 131° Instagram account.

This project involved strategising a content plan that highlights the resort's exceptional blend of luxury accommodations and deep cultural heritage.

High-quality photographs and social content aims to showcase key elements such as the lavish tents with views of Uluru, immersive guided tours with Anangu guides, and the resort's sustainable practices.

Emphasizing the profound cultural significance of the land, the content aims to communicate stories and insights shared by indigenous guides, along with guest experiences including gourmet dining, stargazing, and personalized services.

Edited and polished content has been integrated into a content calendar for scheduled posts, aiming to increase social media engagement and grow the follower base.

Through this project, Tommy Stays aims to elevate the online presence of Baillie Lodges and Longitude 131°, enhancing brand visibility and deepening the connection with a wider audience by showcasing its unique cultural heritage and luxury.

THIS PROJECT HAS MEANT;

• Growth in followers on Longitude 131°'s social media channels.

• Positive feedback from guests and followers.

• Enhanced brand visibility and reputation.

❱ Photography

❱ Content Creation

❱ Mobile Reels

Longitude 131° is a unique and luxurious eco-resort located in Australia's Northern Territory, offering an unparalleled connection to the land and its rich cultural heritage. Nestled in the heart of the red desert, it provides breathtaking views of Uluru, one of the country's most iconic natural landmarks. The resort's exclusive tents blend modern comfort with environmental sustainability, featuring state-of-the-art amenities while maintaining a minimal ecological footprint. More than just a place to stay, Longitude 131° immerses guests in the profound spiritual significance of the land, offering guided tours led by indigenous Anangu guides who share their ancestral stories and cultural practices. This deep connection to the land and culture, coupled with luxury and sustainability, makes Longitude 131° a truly special destination for travelers seeking an extraordinary and meaningful adventure.