With Carlsberg Beach Club operating for a limited summer season, our focus was on creating and executing a high-impact content and collaboration strategy to maximize awareness and drive foot traffic. We developed a suite of photo and motion content, capturing the vibrant energy of the beachside venue and positioning it as a must-visit summer destination.

Throughout the season, we showcased fresh content weekly, keeping engagement high with evolving visuals that highlighted everything from sun-soaked afternoons to golden-hour gatherings.

We worked with Carlsberg to implement a cross-platform promotion strategy, aligning content rollouts across Instagram.

By leveraging dynamic reels, curated photography, and strategic reposting, we maintained momentum and encouraged audience interaction, ensuring that Carlsberg Beach Club remained top-of-mind and top of the must-visit list all summer long.