BackBeach Pizza
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Our work on the BackBeach Pizza brand was driven by passion and a commitment to bringing their vision to life. Collaborating with Milk & Honey and the talented chefs Janelle Toomey and Callum Kaka, we developed a brand identity that captures the relaxed, welcoming vibe of this local favourite.
Our approach was centred on delivering a full suite of branded assets that reflect the charm of the Mornington Peninsula, from venue signage to staff uniforms and a strategic social media presence. We crafted a logo, business cards, menus, uniforms, coffee cups, and more, ensuring the brand's visual identity was consistent and memorable across every touchpoint.
As the brand custodian, Tommy Creative worked closely with the team to manage and maintain the brand’s look and feel, ensuring that BackBeach Pizza's identity resonated with customers and stood out in a competitive market.
Now a beloved spot for both locals and visitors, BackBeach Pizza continues to offer a laid-back, comfortable place to gather with loved ones, with a brand that mirrors that same easy-going and inviting spirit.
We brought a deep understanding of the region and its culture into the brand development process, ensuring that every touchpoint—from the website to the menu design—captured the relaxed, welcoming spirit of BackBeach Pizza. As brand custodians, we ensured consistency and longevity, making sure that BackBeach Pizza's brand identity was not only visually appealing but also aligned with their mission to be a go-to, year-round destination for great food and a laid-back experience.
