Peregrine Social Club (Perry's for short) is a charming family-friendly café nestled in the heart of Niddrie Quarry, Melbourne. Named after the Peregrine falcon that still nests upon the surrounding quarry cliff faces, Perry's offers a unique blend of natural beauty and urban charm. The owners, with previous hospitality experience at venues like Holmes Hall & The Ascott Lot, understand the power of branding, which led them to collaborate with Tommy Creative from inception.

Tommy Creative proposed multiple brand directions before landing on the final one, aiming for a slightly abstract concept that contrasts with the surrounding environment of the cafe to inject a dose of fun and joy into the area.

This approach extended to the design and implementation of coffee cups, menus, signage, social content, social strategy and more which now channels consistently across the business in both a physical and digital way. The result is a considered café experience you’ll be sure to leave talking about…

The goal of this brand project (or any hospitality project for that matter!) was to create a recognisable brand with a strong social media presence, providing the best opportunities to grow and maintain a customer base. The aim was to create an aesthetic that is coherent and considered, attracting attention from third-party aggregators.

Already featured multiple times across Broadsheet, Only Melbourne, and more, this little café is kicking goals!

View Broadsheet Article Here

❱ Brand Identity & Strategy

❱ Social Media Strategy

❱ Content Creation

❱ Graphic Design

❱ Menu Design

❱ Branded Assets

❱ Photo + Video